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Showing posts with the label lead generation

Choose your Champion! Task-Specific vs. General Models

Should AI models be like Swiss Army knives, versatile and handy in a variety of scenarios? Or do we prefer them as precision tools, finely tuned for specific tasks? In the world of artificial intelligence, and natural language processing specifically, this is an ongoing debate. The question boils down to whether models trained for specific tasks are more effective at these tasks than general models. Task-specific models: specialization and customization In my last blog post , we looked at the rise of personalized LLMs, customized for specific users. Personalized LLMs can be seen as an extreme form of task-specific model. Fans of task-specific models stress that these kinds of models are better suited for tasks involving confidential or proprietary data. This is obviously true. But some people also believe that specialized models necessarily perform better in their specific domains. It may sound logical, but the ans...

Chatbots for Lead Generation: How to harness AI to capture leads

What is lead generation? Lead generation is the process of identifying and cultivating potential customers or clients. A “lead” is a potential customer who has shown some interest in your product or service. The idea is to turn leads into customers. Businesses generate leads through marketing efforts like email campaigns or social media ads. Once you have identified one, your business can follow up with them. You can provide information, answer questions, and convert them into a customer. The use of chatbots for lead generation has become popular over the last decade. But recent advancements in artificial intelligence (AI) mean chatbots have become even more effective. This post will explore artificial intelligence lead generation: its uses and methods. We’ll specifically look at a chatbot that has been drawing a lot of attention: ChatGPT . What is ChatGPT? ChatGPT is a so-called “large language model.” This type of artificial intelligence system ...